1) The brand's name
(HOP) Humax Optic Project
Humax Optics Development
I love the original brand name Humax Optic
VISION EYEWEAR
CHROME OPTICS
MIRAGE OPTIX
DISILLUSION
2) The brand's philosophy or the key idea that defines the brand.
3) Clarify these questions:
What is the brand going to sell?
Physical glasses
What type of designs?
??? I'm trying to design normal cool sunglasses first but I'm open to anything
Where is the brand going to sell the products?
Online, at exhibitions/parties
Who is the brand going to sell the products to?
Niche people, small community, people wanting to be the first at knowing cool things (ex: WhiteNoise Gallery people)
Artsy fine art with money people
How is the brand going to sell the products?
With a selling machine at exhibitions
4) What is the brand going to be like visually in terms of:
The designs
I see it clean and recognizable, with a strong personality
The space/shop
Like A church, a cathedral where the glasses are a relic
Like kryptonite
Like Excalibur
Like the red pill
The fashion models
Humanoids
facially Burnt people (very white or very black or any?)
The show
Not a runaway, still people/humanoids scattered in space or tied upside down
The fashion film style
Ultra wide angle lens no fisheye
Robot arm
Fast and very slow
Techno brut https://www.youtube.com/watch?v=oRSijEW_cDM
Etc.
5)
Make visuals of the designs your brand is going to sell next season
when we launch. It can be 3D models or make proper fashion sketches. Try
to create a lookbook.
I didn't have time to make a lookbook. See my attempts below
6)
Make visuals of the space you will sell your designs at next season
when we launch. It can be 3D models, or make sketches in a way that we
can understand the space idea. If you are thinking of an exhibition,
then show what kind of exhibition it is going to be like.
Not done yet
