References:
Artsy internet famous korean brand : GODSOMEWAR (Plagiarized by Maison Margiella)
https://www.instagram.com/godsomware/
Not eyewear but mask prosthesis : James Merry for Bjork mainly
What do I think the brand should be?
- Physical (as usual)
not virtual
even thought digital fabrication is marketed as much as possible
- Automated
They should come to life by themselves (production wise)
Produced on demand (no stock)
AI iterations?
ML Generated?
Raise awareness about the production line in a sexy way
- Only 1 or 3 different model
- Limited edition ?
- Eco-built
Bio composite (Coffee grounds, chitin (bio plastic), bio-fibers (hemp, flax..) and bio-polymer (korean lacquer (tree) : Jihye's light), mycelium).
Recycled plastic
Metal frame?
Recycled polycarbonate?
Grown frame?
- Simple design ?
- Photochromic lenses
I think an eyewear brand can't keep attracting people by just dropping new products. It has to keep its public using another way such as sponsoring influential things (event, people, brand, organization).
Or keeping its public is not mandatory.
Sport eyewear brand : easier to target people, and niche public, real use of glasses other than sun protection
Maybe we have to find a niche other than aiming at targeting a large amount of people (being pop)
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